discussion 1993

Answer those questions

  • In what ways do you believe that new media have helped accelerate sports sponsorships?
  • How has (what was then new media) new media to us transformed the sports marketing world?
  • What ways do you believe works best at reaching consumers and getting them to invest in teams and their sponsors?
  • Do you believe that ambushing is unethical?
  • Do you believe that there should be more laws protecting sponsors and punishing ambushers?
  • What ways have you experienced an ambush?
  • Is it ethical for sports team to have unhealthy sponsors?
  • Do unhealthy sponsorships have a negative impact?
  • Would you want to see healthier sponsors at sporting events?
  • Do sport fans mainly buy products from the companies that sponsor their teams?
  • Have you ever made a purchase because that company was a sponsor for your team?
  • Could companies from Asia be successful sponsors in the west?