discussion 1993
Answer those questions
- In what ways do you believe that new media have helped accelerate sports sponsorships?
- How has (what was then new media) new media to us transformed the sports marketing world?
- What ways do you believe works best at reaching consumers and getting them to invest in teams and their sponsors?
- Do you believe that ambushing is unethical?
- Do you believe that there should be more laws protecting sponsors and punishing ambushers?
- What ways have you experienced an ambush?
- Is it ethical for sports team to have unhealthy sponsors?
- Do unhealthy sponsorships have a negative impact?
- Would you want to see healthier sponsors at sporting events?
- Do sport fans mainly buy products from the companies that sponsor their teams?
- Have you ever made a purchase because that company was a sponsor for your team?
- Could companies from Asia be successful sponsors in the west?