explain how wholesalers have been able to use technology to cut costs 1

This is for a Marketing class MKT102- Intro to Marketing at California Coast University. IT NEEDS TO BE 300-500 WORDS

Here is the text book for the class and IT MUST BE USED FOR CITING AND REFERENCES:

Marketing: An Introduction
Gary Armstrong, Philip Kotler, 2011
Prentice Hall

ISBN.13: 978-0-136-10243-4