ecom201 two questions 1

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The assignment is a project, but I want an answer for only two questions

Let us imagine that I will work on a website that sells jewelry and I do not have a store, only online
And employees from all over the world
I want to solve the two questions according to the article ecom201
I just want to solve the two questions in red and The answer to a 2 question of at least 400 words