sales and marketing 6
Discussion A: Customer Needs
Welcome to the first discussion. In this course you will be introduced to a topic in the discussion. The first week of the module you will write about your initial thoughts after reviewing the resources. The initial post should be at least 300 words.
During the following week you will reply to at least two of your classmates. The replies should be at least 100 words. See the discussion rubric for more details on grading.
Discussions should always be completed prior to “class.” If you are in an online class or an on ground course this is prior to the lesson portion of the week. Are you ready to begin?
1. Watch Video:
2. Initial Post (300 words)
People often think that marketing is just advertising — a highly visible activity by which organizations try to persuade customers to buy products and services. However, the marketing concept emphasizes that marketing is much more than just advertising. It is about satisfying customer needs and wants. How does marketing satisfy your needs as a college student? Are certain aspects of your life influenced more heavily by marketing than others? Provide examples
